This was initially just a logo project, but then the client asked for all the apps that he would need in the future. For the logo I went back in time to the ancient island of Crete, where for a time lived Adedalus, a respected craftsman and architect. Among his numerous works, the dance floor for Ariadne, the mechanical giant Talos and a complex labyrinth by King Minos instructed to enclose the son of his wife Pasiphae, the Minotaur.

imagen logo metodología universidad diseño gráfico mexicano

From the last one came the inspiration for this project, for the symbol, y choose a classic or Cretan labyrinth of 7 circuits, which is characterized by a single ellipse-shaped path and a simple design, I kept only the Central part for the logo. It's simple and ironically not to complex for what should be even this kind of maze, I get an attractive result that it's also easy to hold in mind. I continue the rest of the composition by adding two symbols for the letters "B" and "n", this joined the brand name and the imagotype below. For this case I chose a clean and neutral font, both characteristics that the client defined before starting this proyect.

imagen logo metodología universidad diseño gráfico mexicano












When I started to work on apps and stationary, I wanted to use the symbol in a way that it could position itself easily on minds, the generous use of white space creates a feeling of modernism, sophistication and elegance to the company, giving a readable and legible result that leads to a comprehensive and direct communication with the brand, where we remember the old slogan of the important architect Ludwig Mies van der Rohe, "Less is more".

imagen logo metodología universidad diseño gráfico mexicano imagen logo metodología universidad diseño gráfico mexicano