This was initially just a logo project, but then the client asked for all the apps that he would need in the future. For the logo I went back in time to the ancient island of Crete, where for a time lived Adedalus, a respected craftsman and architect. Among his numerous works, the dance floor for Ariadne, the mechanical giant Talos and a complex labyrinth by King Minos instructed to enclose the son of his wife Pasiphae, the Minotaur.
From the last one came the inspiration for this project, for the symbol, y choose a classic or Cretan labyrinth of 7 circuits, which is characterized by a single ellipse-shaped path and a simple design, I kept only the Central part for the logo. It's simple and ironically not to complex for what should be even this kind of maze, I get an attractive result that it's also easy to hold in mind. I continue the rest of the composition by adding two symbols for the letters "B" and "n", this joined the brand name and the imagotype below. For this case I chose a clean and neutral font, both characteristics that the client defined before starting this proyect.
When I started to work on apps and stationary, I wanted to use the symbol in a way that it could position itself easily on minds, the generous use of white space creates a feeling of modernism, sophistication and elegance to the company, giving a readable and legible result that leads to a comprehensive and direct communication with the brand, where we remember the old slogan of the important architect Ludwig Mies van der Rohe, "Less is more".